Promotion Optimization institute
presents
POI European Promotion Optimization Summit
"Collaborate Globally and Execute Locally"
Why Attend?
Leading companies are beginning to understand the benefits of Joint Business Planning and the components of successful promotion collaboration. At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.
You'll leave this summit knowing:
1. How to achieve greater promotional outcomes through improved collaborative
capabilities
2. Mobile strategies to reach shoppers with targeted offers where they
want to be reached
3. A clear understanding of how TPO and Predictive Analytics drives trading
partner results!
4. Effective pricing/promotion strategies refined through better use
of data
5. How to integrate mobile marketing into your promotional results and
shopper loyalty
6. To what extent a shared responsibility on retail execution improves
mutual results
7. How trading partners can get started with Joint Business Planning
strategies and the benefits of execution.
8. How the Certified Collaborative Marketer builds skills and results
across teams
Subject matter includes:
Promotion Collaboration
Trade Promotion Optimization
Trade Promotion Management
Predictive Analytics: Leveraging Data and Insights
Shopper/Consumer Loyalty
Merchandising & Assortment Strategies
Price Optimization
Sales & Operations Planning (Demand Planning)
Integrated Business Planning: Sales, Customer, & the Supply Chain
Navigating the Solutions Landscape
Basket Building Strategies
Joint Business Planning Strategy/Execution
To view testimonials from the POI Joint Business Planning Summit Enabling
Focus on the Customer, please click here.
For information on Sponsor or Exhibit opportunities, click on the Sponsors link below.
