Fusing Digital and Trade Strategies to Drive Mutual Growth

"Taking your TPM/TPO and Advanced Analytics Capabilities to the Next Level"

April 5-7, 2017
Chicago Marriott Downtown
Chicago, IL


Promotion Optimization institute 


Fusing Digital and Trade Strategies to Drive Mutual Growth

"Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level"

Why Attend?

Leading companies are beginning to understand the benefits of Joint Business Planning and the components of successful promotion collaboration. At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.

You'll leave this summit knowing:

1. How to achieve greater promotional outcomes through improved collaborative capabilities
2. Mobile strategies to reach shoppers with targeted offers where they want to be reached
3. A clear understanding of how TPO and Predictive Analytics drives trading partner results!
4. Effective pricing/promotion strategies refined through better use of data
5. How to integrate mobile marketing into your promotional results and shopper loyalty
6. To what extent a shared responsibility on retail execution improves mutual results
7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution.
8. How the Certified Collaborative Marketer builds skills and results across teams

Subject matter includes:
Promotion Collaboration
Trade Promotion Optimization
Trade Promotion Management
Predictive Analytics: Leveraging Data and Insights
Shopper/Consumer Loyalty
Merchandising & Assortment Strategies
Price Optimization
Sales & Operations Planning (Demand Planning)
Integrated Business Planning: Sales, Customer, & the Supply Chain
Navigating the Solutions Landscape
Basket Building Strategies
Joint Business Planning Strategy/Execution

To view testimonials from CPG and Retailer Executives who have attended POI Summits, please click here.

For information on Sponsor or Exhibit opportunities, click on the Sponsors link below. 


Manufacturers and Retailers Can Register Below

Click Here To Register

*Inquire about receiving a complimentary pass to our next event.

Reach mkantor@p-o-i.org

Some of the companies who've attended POI Summits include:

Collaborative Marketing for Competitive Advantage

Willard Bishop's Jim Hertel and Tops Markets' Kevin Darrington, discuss actionable methods for improving insight-based collaboration.

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Seating Is limited. AS A MANUFACTURER OR RETAILER REGISTER NOW to secure your spot.


*Inquire about receiving a complimentary pass to our next event.  Reach mkantor@p-o-i.org

Travel Information

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Chicago Marriott

Downtown Magnificent Mile

540 North Michigan Avenue

Chicago, Illinois 60611


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Nearby AttractionS

Wrigley Field (MLB - Cubs)  

Art Institute of Chicago  

Shedd Aquarium  

Field Museum of Natural History  

Adler Planetarium & Astronomy Museum  

Museum of Science & Industry  

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The Soul of Heartland Cuisine

Award winning food

Harvest’s contemporary yet classic approach to Midwestern American food is complemented by surroundings that draw from a modern urban feel with a hint of nature, giving every diner a reason to linger, enjoy the company they’re with and celebrate nature’s culinary bounty.

Reserve Your Seat Now 

Don't miss out on your chance to learn, collaborate, and grow with industry experts

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